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Here Are 25 Billion-Dollar Companies You Haven’t Heard Of (Infographic)
When people interested in business see the word “unicorn,” companies like Uber, Airbnb and SpaceX come to mind. Those brands are constantly in the news, and their valuations are astronomical. But for every flashy unicorn startup that becomes a household name, there are dozens more that stay relatively unknown to people outside their industries.
To better understand how people think about billion-dollar companies, McGuffin Creative Group surveyed 4,000 people to determine which unicorns had the highest and lowest brand awareness. Generally, it found that companies with higher valuations had higher brand awareness, but there were some exceptions to that rule. Juul Labs, for example, has a $50 billion valuation and 36 percent brand awareness.
But among the brands that scored less than 10 percent awareness, there were some interesting takeaways. People who live in big cities, for example, are likely to know more about Sweetgreen and Bird Rides than the average American. Beauty junkies will likely be surprised how few people knew about Pat McGrath Labs. Here’s a breakdown of the lowest performers from the study.
Related: 20 Facts About the World’s Billion-Dollar Startups
And what brands performed the best? Reddit, Airbnb and Buzzfeed were the top three companies on the list. Each has a brand awareness of more than 70 percent. See the below graphic for more information on the brands that outshone their competitors.
When people interested in business see the word “unicorn,” companies like Uber, Airbnb and SpaceX come to mind. Those brands are constantly in the news, and their valuations are astronomical. But for every flashy unicorn startup that becomes a household name, there are dozens more that stay relatively unknown to people outside their industries.
To better understand how people think about billion-dollar companies, McGuffin Creative Group surveyed 4,000 people to determine which unicorns had the highest and lowest brand awareness. Generally, it found that companies with higher valuations had higher brand awareness, but there were some exceptions to that rule. Juul Labs, for example, has a $50 billion valuation and 36 percent brand awareness.
But among the brands that scored less than 10 percent awareness, there were some interesting takeaways. People who live in big cities, for example, are likely to know more about Sweetgreen and Bird Rides than the average American. Beauty junkies will likely be surprised how few people knew about Pat McGrath Labs. Here’s a breakdown of the lowest performers from the study.
Related: 20 Facts About the World’s Billion-Dollar Startups
And what brands performed the best? Reddit, Airbnb and Buzzfeed were the top three companies on the list. Each has a brand awareness of more than 70 percent. See the below graphic for more information on the brands that outshone their competitors.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
